Vickers Venture Partners

There were two focuses for our content strategy for the new Vickers website. First, show how Vickers is funding a better world, by featuring their "Changemakers" prominently.

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Second, presenting their unique Vickers’ strategy which is responsible for the success of their portfolio companies, while generating financial returns for their investors.

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As we collaborated to build the content for the website, we made sure to keep the writing approachable and easy to digest—they did not want to come across as stiff and unfriendly.

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Once we nailed down the content and got the prototypes approved, it was time to build!

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We built the website on Webflow, our platform of choice.

We also refreshed their branding. We cleaned up their logo and created custom graphics, building a simple design system to be used on their website and for their internal presentations.

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We put more focus on their color palette, and with minimal, geometric graphics that created a clean, modern look. The rectangular shape of the graphics suggest building blocks, components of a system, individuals… These come together in various forms to communicate different ideas: networks, processes, growth, teams.

Moving them from Wordpress to Webflow has also made the team’s life easier. With CMS-powered sections that make adding and editing content simple and quick, they now can make changes on their own without hiring a developer.

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They also no longer have to worry about manual updates and plugins—a huge plus for their team too, so they can really focus on what they truly do best.